Apple has shared a new TV ad for the iPhone 6s. It’s called “Timer” and focuses on the use of your voice to call up Siri. This is used in a kitchen setting, which is one of the best places to use this new feature. The main character of the ad is Cookie Monster. He’s baking some cookies for himself and uses Siri to create a timer for 14 minutes. Then he has Siri play his waiting playlist. After some long waiting, Siri is pulled up again with his voice and asks how much longer.
At the end of the ad there is a little note below the Apple logo. It says “The number of the day is 6 and the letter is S.” This is a reference to Sesame Street, as they did something like this at the end of their shows.