Apple Shares 8 New ‘Shot on iPhone’ Ads

Apple has today shared eight new “Shot on iPhone” ads. Unlike previous ones where it shows pictures, these 16-second videos show one clip shot by someone on the iPhone 6s. Many of them use some video effect, such as slow motion, time lapse, or reverse play. The ad shows the video with some music and then says “Shot on iPhone” and then the person’s name who made the video after that. You can watch the new ads below.

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