Apple’s long running “Shot on iPhone” campaign now features different types of images. A while back, Apple changed up the campaign from just nice looking pictures to videos. After that, videos using special effects like slow motion. Now, Apple is creating billboards that feature images with lots of color. These ads, as described by Apple, are “bright, vibrant colors you’ll find in the world around you.” The main point of this is now to show just how much saturation and contrast the iPhone’s camera will capture, giving you an amazing result.
These billboards are being placed is different locations all over the world. There’s been some spotted in pretty much every major country. Some of the pictures include a dog, building, people, and more. All of them have a very bright and colorful background. You can see just some of the new billboards above.