Apple has today shared a new TV ad. This one is called “Balloons” and shows off the backgrounds with iMessages in iOS 10. The main part of the ad features balloons of different colors floating about through multiple cities. They then arrive in a room where someone gets a happy birthday text. Following the text balloons appear on the screen. This shows off the new background animation features of iOS 10 in the iMessages app. However, it barely touches on some of the new features of the app. You can watch the ad above.
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